Glossary
Cross-border marketingglossary
Key terms and definitions for digital marketing in Japan and Korea.
Browse terms
A
Ad Creative
The visual and textual elements of an advertisement including images, copy, and calls to action.
Affiliate Marketing
Performance-based partner marketing.
AOV (Average Order Value)
Average revenue per order.
Attribution
The process of identifying which marketing touchpoints contributed to a conversion.
C
CAC (Customer Acquisition Cost)
Total cost to acquire one new customer.
Churn Rate
Share of customers lost in a period.
Conversion Tracking
Setup that measures conversions.
Coupang
Korea's largest e-commerce marketplace.
CPA (Cost Per Acquisition)
The average cost to acquire one customer or conversion through a marketing campaign.
CPC (Cost Per Click)
Ad cost per single click.
CPM (Cost Per Mille)
Cost per 1,000 impressions.
Cross-Border Marketing
Marketing strategies designed to promote products or services across national borders.
CTR (Click-Through Rate)
The percentage of people who click on an ad after seeing it.
CVR (Conversion Rate)
The percentage of users who complete a desired action out of total visitors.
L
Landing Page Optimization
The process of improving landing page elements to increase conversion rates.
LINE Official Account
A business communication tool on LINE allowing brands to message users directly in Japan.
Localization
Adapting marketing content to fit the cultural, linguistic, and regulatory context of a target market.
Lookalike Audience
A targeting method that finds new users who share characteristics with your existing customers.
LTV (Lifetime Value)
Average revenue a customer generates over the whole relationship.