Glossary

Lookalike Audience

A lookalike audience is a targeting method used in digital advertising to find new potential customers who share similar characteristics with your existing customers or high-value users.

In the Context of Japan-Korea Marketing

Audience-expansion features vary by platform and account eligibility. Use consented seed data, review audience quality, and compare downstream conversion quality before increasing spend.

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Related Terms

Retargeting

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

Ad Creative

Ad creative refers to the visual and textual elements of an advertisement, including images, videos, headlines, body copy, and calls to action.

Cross-Border Marketing

Cross-border marketing refers to marketing strategies and campaigns designed to promote products or services across national borders, typically requiring localization for different languages, cultures, and regulatory environments.

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