Glossary

CPC (Cost Per Click)

CPC (Cost Per Click) is the amount paid each time an ad is clicked, calculated as total ad spend divided by clicks.

In the Context of Japan-Korea Marketing

CPC varies widely with competition on search platforms like Naver, Google, and Yahoo Japan. High-competition categories such as medical/beauty carry high CPC, making conversion quality critical.

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Related Terms

CPM (Cost Per Mille)

CPM (Cost Per Mille) is the cost of 1,000 ad impressions, an efficiency metric for reach- and awareness-focused campaigns.

CTR (Click-Through Rate)

Click-Through Rate (CTR) is the percentage of people who click on an ad or link after seeing it, calculated by dividing clicks by impressions.

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is the average cost incurred to acquire one customer or conversion through a marketing campaign. It is calculated by dividing total campaign spend by the number of conversions.

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