Glossary

Attribution

Attribution is the process of identifying which marketing touchpoints (ads, emails, organic search, etc.) contributed to a customer's decision to convert.

In the Context of Japan-Korea Marketing

Cross-border attribution is difficult because customers may discover, research, and convert across different platforms and currencies. Define source systems, campaign naming, conversion events, and attribution windows before comparing channels.

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Related Terms

KPI (Key Performance Indicator)

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a marketing campaign or business activity is achieving its key objectives.

ROAS (Return on Ad Spend)

Return on Ad Spend (ROAS) measures the revenue generated for every unit of currency spent on advertising. A ROAS of 300% means you earn 3 units of revenue for every 1 unit spent on ads.

Retargeting

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

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