Demand Generation

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

A lookalike audience is a targeting method used in digital advertising to find new potential customers who share similar characteristics with your existing customers or high-value users.

Cross-border marketing refers to marketing strategies and campaigns designed to promote products or services across national borders, typically requiring localization for different languages, cultures, and regulatory environments.