Glossary

KakaoTalk Channel

A KakaoTalk Channel lets a business communicate with customers inside KakaoTalk, offering messages, coupons, and support — a Korean CRM channel.

In the Context of Japan-Korea Marketing

In Korea it is the retention/CRM counterpart to Japan's LINE Official Account. Driving friend-adds and following messaging policies are key.

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Related Terms

LINE Official Account

A LINE Official Account is a business communication tool on LINE that allows brands to send messages, promotions, and service updates directly to users who have added them as friends.

Kakao Moment is Kakao's self-serve advertising platform that allows businesses to reach users across KakaoTalk, Daum search, KakaoStory, and the wider Kakao ad network.

MAU (Monthly Active Users)

MAU (Monthly Active Users) is the number of unique users who engaged with a service at least once in a month, indicating an app or platform's reach.

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