Glossary

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is the average cost incurred to acquire one customer or conversion through a marketing campaign. It is calculated by dividing total campaign spend by the number of conversions.

In the Context of Japan-Korea Marketing

In Japan-Korea cross-border marketing, CPA varies by offer, channel, attribution window, and conversion quality. Compare platforms only after standardizing the conversion definition and reviewing lead or customer quality alongside cost.

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Related Terms

ROAS (Return on Ad Spend)

Return on Ad Spend (ROAS) measures the revenue generated for every unit of currency spent on advertising. A ROAS of 300% means you earn 3 units of revenue for every 1 unit spent on ads.

CVR (Conversion Rate)

Conversion Rate (CVR) is the percentage of users who complete a desired action (such as a purchase, sign-up, or form submission) out of total visitors or ad impressions.

KPI (Key Performance Indicator)

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a marketing campaign or business activity is achieving its key objectives.

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