Glossary

MAU (Monthly Active Users)

MAU (Monthly Active Users) is the number of unique users who engaged with a service at least once in a month, indicating an app or platform's reach.

In the Context of Japan-Korea Marketing

High-MAU messengers like LINE in Japan and KakaoTalk in Korea are core cross-border CRM channels. MAU is a scale metric; judge revenue by conversion and LTV.

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Related Terms

CVR (Conversion Rate)

Conversion Rate (CVR) is the percentage of users who complete a desired action (such as a purchase, sign-up, or form submission) out of total visitors or ad impressions.

Churn Rate

Churn rate is the percentage of customers who stop using a service over a period — the inverse of retention.

LTV (Lifetime Value)

LTV (Lifetime Value) is the total revenue or contribution a customer is expected to generate across their entire relationship with a brand.

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