Glossary

Conversion Tracking

Conversion tracking measures goal actions — purchases, inquiries, sign-ups — via tags, pixels, or APIs.

In the Context of Japan-Korea Marketing

As privacy rules and cookie limits make measurement harder, server-side tracking and consent-based first-party data grow more important.

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Related Terms

Attribution is the process of identifying which marketing touchpoints (ads, emails, organic search, etc.) contributed to a customer's decision to convert.

UTM parameters are tracking tags added to URLs that separate traffic and conversions by campaign, medium, and source.

CVR (Conversion Rate)

Conversion Rate (CVR) is the percentage of users who complete a desired action (such as a purchase, sign-up, or form submission) out of total visitors or ad impressions.

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