Glossary

Churn Rate

Churn rate is the percentage of customers who stop using a service over a period — the inverse of retention.

In the Context of Japan-Korea Marketing

In subscription and repeat-purchase models, churn drives LTV. Designing for repeat visits and purchases matters as much as new acquisition.

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Related Terms

LTV (Lifetime Value)

LTV (Lifetime Value) is the total revenue or contribution a customer is expected to generate across their entire relationship with a brand.

MAU (Monthly Active Users)

MAU (Monthly Active Users) is the number of unique users who engaged with a service at least once in a month, indicating an app or platform's reach.

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

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