Glossary

Social Commerce

Social commerce completes discovery-to-purchase inside social platforms such as Instagram and TikTok.

In the Context of Japan-Korea Marketing

Korea adopts social and live commerce quickly, while Japan leans more on search and marketplaces — so purchase paths should be designed per market.

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Related Terms

UGC (User-Generated Content)

UGC (user-generated content) is reviews, posts, and media made by customers, which builds local trust more credibly than brand-made ads.

Influencer Marketing

Influencer marketing partners with influential creators to promote a product or brand, gaining trust and reach together.

Marketing Funnel

A marketing funnel models the customer stages from awareness through interest, consideration, conversion, and repeat purchase, diagnosing drop-off at each step.

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