Glossary

Retargeting

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

In the Context of Japan-Korea Marketing

Retargeting is especially effective in cross-border campaigns because international consumers often need multiple touchpoints before converting. LINE retargeting in Japan and Kakao retargeting in Korea allow brands to re-engage visitors through the messaging platforms they use daily.

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Related Terms

Lookalike Audience

A lookalike audience is a targeting method used in digital advertising to find new potential customers who share similar characteristics with your existing customers or high-value users.

CVR (Conversion Rate)

Conversion Rate (CVR) is the percentage of users who complete a desired action (such as a purchase, sign-up, or form submission) out of total visitors or ad impressions.

Attribution

Attribution is the process of identifying which marketing touchpoints (ads, emails, organic search, etc.) contributed to a customer's decision to convert.

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