Hospitality and tourism
Hospitality and tourismdirect booking acquisition
Hotels, ryokan, resorts, and tourism destinations attracting inbound travelers from Japan or Korea. We design a direct booking path that reduces OTA dependency and connects local search to measurable bookings.
Entry requirements
- Local-language direct booking system or LINE/KakaoTalk handoff in operation
- Named owner for local-language inquiry, guidance, and complaints
- Pricing, cancellation, and refund terms clearly stated in the target language
- Access to direct channel booking data separate from OTA
Key barriers
- High OTA dependency and economics of shifting to direct bookings
- Seasonal demand peaks in Japan and Korea require early targeting
- Local travel community exposure and trust building
RIVACTA execution approach
- 01Local-language search demand SEO and content design for travel intent
- 02Direct booking path with LINE or KakaoTalk integration and no-show prevention
- 03Peak-season search advertising and direct booking conversion measurement
KPI framework
- 01
Qualified direct-booking demand vs OTA-sourced demand
- 02
Search-to-direct-booking conversion rate
- 03
Direct acquisition cost against OTA commission saved
- 04
Repeat stay and direct-channel retention
Related insights
Frequently Asked Questions
- How is marketing inbound tourism different?
- Demand is seasonal and intent-driven; we focus on capturing high-intent travelers in-language at the research and booking stages.
- Do you cover OTA and direct booking?
- We balance OTA visibility with direct-booking economics so you don't over-depend on third-party commissions.
- Can you support multilingual guest experience?
- We structure local-language discovery and support touchpoints that affect reviews and repeat visits.
Regulatory notice
Depending on the target market and category, licensing, labeling, advertising, and privacy rules may apply. RIVACTA identifies the evidence and owner required before execution; legal or regulated decisions remain with the client's designated specialist.
Operating permits and filings under the Hotel Business Act and the Private Lodging Business Act (minpaku), along with disclosure obligations, are verified before contracting.
Diagnose where direct bookings leak
Map how inbound travelers find you, compare OTA versus direct channel economics, and decide together whether a diagnostic engagement is the right next step.