Glossary

Rakuten Ichiba (楽天市場)

Rakuten Ichiba is a large Japanese online marketplace built on a merchant-store model, strong in its points economy and loyal customers.

In the Context of Japan-Korea Marketing

Store operations and Rakuten points/Super Sale planning drive results. Buying behavior differs from Amazon Japan.

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Related Terms

Coupang is a leading Korean e-commerce platform known for fast logistics (Rocket Delivery) and a large buyer base.

Qoo10 Japan is an online marketplace strong in beauty and fashion and with younger shoppers, known for its 'Mega Wari' mega-sales.

Social Commerce

Social commerce completes discovery-to-purchase inside social platforms such as Instagram and TikTok.

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