Glossary

Mercari (メルカリ)

Mercari is Japan's leading consumer-to-consumer (C2C) resale platform, known for mobile usability and a broad user base.

In the Context of Japan-Korea Marketing

Resale flows affect a brand's residual value and visibility, so monitoring for authenticity and brand protection is advisable.

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Related Terms

Rakuten Ichiba (楽天市場)

Rakuten Ichiba is a large Japanese online marketplace built on a merchant-store model, strong in its points economy and loyal customers.

Social Commerce

Social commerce completes discovery-to-purchase inside social platforms such as Instagram and TikTok.

Brand Awareness

Brand awareness is the degree to which consumers recognize or recall a brand, measured as aided recognition and unaided recall.

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