Glossary

ROI (Return on Investment)

ROI (Return on Investment) is net profit divided by investment cost, used to evaluate the overall profitability of marketing.

In the Context of Japan-Korea Marketing

Where ROAS is revenue over ad spend, ROI reflects cost of goods and operating expenses. Cross-border ROI must also account for exchange rates and tariffs.

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Related Terms

ROAS (Return on Ad Spend)

Return on Ad Spend (ROAS) measures the revenue generated for every unit of currency spent on advertising. A ROAS of 300% means you earn 3 units of revenue for every 1 unit spent on ads.

LTV (Lifetime Value)

LTV (Lifetime Value) is the total revenue or contribution a customer is expected to generate across their entire relationship with a brand.

CAC (Customer Acquisition Cost)

CAC (Customer Acquisition Cost) is the total marketing and sales spend to win one new customer over a period, divided by the number of new customers.

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