Glossary

LTV (Lifetime Value)

LTV (Lifetime Value) is the total revenue or contribution a customer is expected to generate across their entire relationship with a brand.

In the Context of Japan-Korea Marketing

In Japan–Korea entry, LTV decides how much you can afford to spend on acquisition; thin retention in a new market can make a low CPA still unprofitable.

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Related Terms

ROAS (Return on Ad Spend)

Return on Ad Spend (ROAS) measures the revenue generated for every unit of currency spent on advertising. A ROAS of 300% means you earn 3 units of revenue for every 1 unit spent on ads.

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is the average cost incurred to acquire one customer or conversion through a marketing campaign. It is calculated by dividing total campaign spend by the number of conversions.

Retargeting

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

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