Glossary

KPI (Key Performance Indicator)

A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a marketing campaign or business activity is achieving its key objectives.

In the Context of Japan-Korea Marketing

Common cross-border KPIs include CPA, ROAS, CVR, and customer lifetime value. Use consistent definitions, source systems, reporting currencies, and review windows so teams can compare results without mixing incompatible data.

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Related Terms

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is the average cost incurred to acquire one customer or conversion through a marketing campaign. It is calculated by dividing total campaign spend by the number of conversions.

ROAS (Return on Ad Spend)

Return on Ad Spend (ROAS) measures the revenue generated for every unit of currency spent on advertising. A ROAS of 300% means you earn 3 units of revenue for every 1 unit spent on ads.

CVR (Conversion Rate)

Conversion Rate (CVR) is the percentage of users who complete a desired action (such as a purchase, sign-up, or form submission) out of total visitors or ad impressions.

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