Question 1

What does RIVACTA do?

Accepted Answer

RIVACTA is a Japan-Korea cross-border revenue growth partner. Not just ad management — we integrate market entry strategy, SEO + GEO, localized creative, performance marketing, and reporting as a unified execution.

Question 2

Which markets do you cover?

Accepted Answer

We specialize in Japan and Korea. We support Korean brands entering Japan (KR→JP) and Japanese brands entering Korea (JP→KR).

Question 3

How do I get started with RIVACTA?

Accepted Answer

Start with a Fit Call (30 minutes). After confirming fit, we move to a Market Diagnostic (¥300K–¥500K, 2–4 weeks) to design strategy, then into Managed Engagement (¥800K–¥1.5M/month) for execution.

Question 4

Is there a minimum contract period?

Accepted Answer

We recommend a minimum 3-month Managed Engagement. That's the time needed to see meaningful market data and initial results. After that, the engagement renews monthly.

Question 5

What kind of company is a good fit for RIVACTA?

Accepted Answer

Companies preparing for or already in the Japanese or Korean market, operating lawfully, with a secured minimum budget and timeline. Fit is confirmed together in the Fit Call.

Question 6

Can I engage for just one of the two markets?

Accepted Answer

Yes. You can work on a single market or both. Priority and sequencing are set in the Market Diagnostic.

Question 7

What does the process look like?

Accepted Answer

Fit Call (fit confirmation) → Market Diagnostic (assessment and proposal) → Managed Engagement (monthly operation). Each stage is independent.

Question 8

Can we talk if we already use an agency?

Accepted Answer

Yes. We can review your current operation and diagnose gaps or market-specific strategy differences.

Question 9

How does your pricing work?

Accepted Answer

Management fees and ad spend are fully separated. Ad spend goes directly from clients to each platform. RIVACTA does not take a percentage of media spend.

Question 10

What's the minimum ad spend you recommend?

Accepted Answer

For single-market entry, we recommend at least ¥500K/month in ad spend. For cross-border campaigns covering both Japan and Korea, we recommend at least ¥1M/month.

Question 11

Do you take a percentage of ad spend?

Accepted Answer

No. We charge a fixed management fee only — no percentage of media spend, ever. Increasing your ad budget does not change RIVACTA's fee.

Question 12

Can I start with one market and expand later?

Accepted Answer

Yes. Starting with a single-market entry and expanding to both markets after confirming results is a common path.

Question 13

Is ad spend included in the operating fee?

Accepted Answer

No. Media spend is separate from the operating fee and paid directly by the client. RIVACTA handles strategy, execution, and operation.

Question 14

Is there a minimum contract term?

Accepted Answer

Managed Engagement runs monthly; we recommend a continuous period to read market response. Specific terms follow the signed agreement.

Question 15

Can we start with a small budget?

Accepted Answer

It depends on the market and goal. High-competition categories may need a higher minimum; fit is judged in the Fit Call.

Question 16

How are fees billed?

Accepted Answer

Stage fees and billing cycles are specified in the signed SOW, with media spend and operating fees billed separately.

Question 17

Which ad platforms do you manage?

Accepted Answer

Google Ads, Yahoo! JAPAN Ads, Naver Ads, Kakao Moment, Meta (Facebook/Instagram), LINE Ads, X (Twitter), TikTok. We recommend channels based on your industry, audience, and objectives.

Question 18

Do you handle creative production?

Accepted Answer

Yes. From ad copy localization to banner design and video production. We create assets optimized for each platform and market — not translations of existing materials.

Question 19

Can you manage our organic social media too?

Accepted Answer

Our primary focus is performance marketing. Organic social strategy advice may be included depending on Managed Engagement scope. Discuss this during the Fit Call.

Question 20

Which search platforms matter in Japan?

Accepted Answer

Google and Yahoo Japan are the main search platforms, with weighting varying by category. The media mix is designed in the Market Diagnostic.

Question 21

In Korea, should we start with Naver or Google?

Accepted Answer

It depends on search demand and category. We recommend testing both with the same conversion definition, then reallocating budget by evidence.

Question 22

How are LINE and KakaoTalk used?

Accepted Answer

LINE Official Account in Japan and KakaoTalk Channel in Korea serve as retention/CRM channels. Driving friend-adds and following messaging policies matter.

Question 23

Do you support marketplaces (Rakuten, Amazon, Qoo10)?

Accepted Answer

Yes. Depending on category and goal, we design marketplaces and your own D2C store together. Buying behavior differs by channel.

Question 24

How do you report on performance?

Accepted Answer

Managed Engagement includes weekly KPI reports and strategy calls. We report on ad spend, acquisition costs, conversions, and contribution margin — with data.

Question 25

What KPIs do you track?

Accepted Answer

CPA (cost per acquisition), CVR (conversion rate), qualified lead volume, consultation conversion rate, contribution margin. We also track leading indicators like CTR and impression share.

Question 26

How long until I see results?

Accepted Answer

Initial data comes in within the first week. Meaningful optimization insights emerge after 2–4 weeks. We define a realistic results timeline together during the Market Diagnostic phase.

Question 27

How do you measure success?

Accepted Answer

Not by ad clicks or impressions — by qualified leads, completed consultations, bookings, purchases, and contribution margin. Measurement criteria are defined with the client during the Market Diagnostic phase.

Question 28

How do you measure GEO (generative engine optimization)?

Accepted Answer

We track citations and visibility in answer engines and the qualified traffic they drive, alongside the underlying content structure.

Question 29

How do you handle attribution?

Accepted Answer

We standardize conversion definitions and attribution windows up front, and use consent-based first-party data and server-side measurement to address cookie limits.

Question 30

How often do we get reports?

Accepted Answer

We organize around a monthly decision meeting and share a key-metric dashboard on an ongoing basis as needed.

Question 31

Which metrics do you focus on?

Accepted Answer

Rather than leading indicators like impressions and clicks, we focus on business outcomes: qualified inquiries, completed consultations, purchases, and contribution profit.

Question 32

Who will be my main point of contact?

Accepted Answer

Managed Engagement clients are assigned a dedicated strategist. We work closely through weekly strategy calls and async communication via Slack or email.

Question 33

How often will we communicate?

Accepted Answer

The Managed Engagement baseline is weekly strategy call + weekly KPI report. Frequency can be adjusted based on execution scope.

Question 34

Do you work with competitors in the same space?

Accepted Answer

We maintain strict conflict-of-interest policies. We do not work with direct competitors targeting the same market segment simultaneously. We discuss this transparently during the initial consultation.

Question 35

Can I pause my campaigns?

Accepted Answer

Yes. Continue, pause, or expand — decided together each month. For extended pauses (over 1 month), we can discuss adjusting the management fee.

Question 36

What languages do you communicate in?

Accepted Answer

We can work in Korean, Japanese, and English. Local-market communication is handled by a native-language owner.

Question 37

Do you produce content and creative?

Accepted Answer

Yes. We design localized creative and landing-page messaging to stay consistent, and a designated reviewer checks regulated expressions.

Question 38

Can you work with our in-house marketing team?

Accepted Answer

Yes. We can split strategy, execution, and measurement in a way that complements your in-house team.

Question 39

Can we pause the engagement mid-way?

Accepted Answer

We decide continue, pause, or scale together in the monthly review. Specific terms follow the signed agreement.

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