Glossary

Organic Search

Organic search is traffic from unpaid search results, the area where SEO performance shows up.

In the Context of Japan-Korea Marketing

Organic ecosystems split by market — Google and Yahoo Japan in Japan, Naver and Google in Korea — so search engines and content formats must be designed per market.

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Cross-Border Marketing

Cross-border marketing refers to marketing strategies and campaigns designed to promote products or services across national borders, typically requiring localization for different languages, cultures, and regulatory environments.

GEO (Generative Engine Optimization)

GEO (Generative Engine Optimization) structures content and entities so generative AI assistants can find and quote a brand accurately.

CTR (Click-Through Rate)

Click-Through Rate (CTR) is the percentage of people who click on an ad or link after seeing it, calculated by dividing clicks by impressions.

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