Glossary

CVR (Conversion Rate)

Conversion Rate (CVR) is the percentage of users who complete a desired action (such as a purchase, sign-up, or form submission) out of total visitors or ad impressions.

In the Context of Japan-Korea Marketing

CVR varies by audience, offer, traffic temperature, and the amount of information required before a decision. Localized landing pages should be tested with a defined conversion event and review window rather than judged from market stereotypes.

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Related Terms

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is the average cost incurred to acquire one customer or conversion through a marketing campaign. It is calculated by dividing total campaign spend by the number of conversions.

Landing Page Optimization

Landing Page Optimization (LPO) is the process of improving landing page elements such as headlines, copy, images, forms, and CTAs to increase the percentage of visitors who convert.

Retargeting

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

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