Glossary

Marketing Funnel

A marketing funnel models the customer stages from awareness through interest, consideration, conversion, and repeat purchase, diagnosing drop-off at each step.

In the Context of Japan-Korea Marketing

Funnels differ by market in cross-border work: Japan tends to have longer consideration, while Korea skews toward fast mobile conversion.

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Related Terms

Demand Generation

Demand generation builds market awareness and interest so future buyers recognize and seek out a brand, feeding the capture layer.

CVR (Conversion Rate)

Conversion Rate (CVR) is the percentage of users who complete a desired action (such as a purchase, sign-up, or form submission) out of total visitors or ad impressions.

Retargeting

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

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