Glossary

LINE Official Account

A LINE Official Account is a business communication tool on LINE that allows brands to send messages, promotions, and service updates directly to users who have added them as friends.

In the Context of Japan-Korea Marketing

A LINE Official Account can support customer communication, reservation flows, and retention in Japan. Brands should define consent, response ownership, and the handoff between acquisition pages and messaging before launch.

Learn About Our Related Service

Explore More

Insights Resources Comparisons

Related Terms

Kakao Moment

Kakao Moment is Kakao's self-serve advertising platform that allows businesses to reach users across KakaoTalk, Daum search, KakaoStory, and the wider Kakao ad network.

Retargeting

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

Cross-Border Marketing

Cross-border marketing refers to marketing strategies and campaigns designed to promote products or services across national borders, typically requiring localization for different languages, cultures, and regulatory environments.

Get Expert Help

All Terms