Glossary

CTR (Click-Through Rate)

Click-Through Rate (CTR) is the percentage of people who click on an ad or link after seeing it, calculated by dividing clicks by impressions.

In the Context of Japan-Korea Marketing

CTR differs by placement, query, audience, and creative. It is a diagnostic signal rather than a business outcome, so teams should review it with conversion quality and downstream revenue evidence.

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Related Terms

CVR (Conversion Rate)

Conversion Rate (CVR) is the percentage of users who complete a desired action (such as a purchase, sign-up, or form submission) out of total visitors or ad impressions.

Ad Creative

Ad creative refers to the visual and textual elements of an advertisement, including images, videos, headlines, body copy, and calls to action.

CPA (Cost Per Acquisition)

Cost Per Acquisition (CPA) is the average cost incurred to acquire one customer or conversion through a marketing campaign. It is calculated by dividing total campaign spend by the number of conversions.

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