Glossary

Programmatic Advertising

Programmatic advertising buys and sells digital ad inventory through automation such as real-time bidding (RTB).

In the Context of Japan-Korea Marketing

It enables large-scale reach and precise targeting but requires inventory-quality and brand-safety controls. DSP and media environments differ by market.

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Related Terms

CPM (Cost Per Mille)

CPM (Cost Per Mille) is the cost of 1,000 ad impressions, an efficiency metric for reach- and awareness-focused campaigns.

Retargeting

Retargeting (also called remarketing) is an advertising strategy that serves ads to users who have previously interacted with your brand, website, or app.

Lookalike Audience

A lookalike audience is a targeting method used in digital advertising to find new potential customers who share similar characteristics with your existing customers or high-value users.

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