Guides, templates &amp; tools for cross-border success

Getting Started

Cross-Border Launch Checklist

A step-by-step checklist covering everything you need before launching ads in Japan or Korea. From platform setup to creative localization.

Platforms

JP & KR Ad Platform Guide

A channel-selection guide for Google Japan, Yahoo! JAPAN, Naver, Kakao, LINE, and major marketplace touchpoints.

Template

Planning

Budget Planning Template

A planning framework for separating and reviewing cross-border spend across platforms, markets, and operating costs.

Creative

Creative Localization Best Practices

Learn how to adapt your ad creatives for Japanese and Korean audiences. Covers copy, imagery, cultural nuances, and platform-specific formats.

Template

Analytics

KPI Tracking Framework

Set up proper tracking for cross-border campaigns. Covers attribution models, conversion tracking, and KPI dashboards.

Strategy

Market Entry Playbook

A decision playbook for brands assessing Japan or Korea for the first time, from readiness review to bounded execution.

Platforms

Marketplace Onboarding Guide

A step-by-step guide to getting approved and live on Japan and Korea's major marketplaces, from documentation to first-90-day review velocity.

Compliance

Regulatory Readiness Guide

What to confirm about advertising claims, product labeling, and category rules before spending media in Japan or Korea—covering cosmetics, food, health, and medical categories.

Medical Beauty

Medical Beauty Patient Acquisition Readiness

A readiness checklist for aesthetic and dermatology clinics before investing in high-CPC patient acquisition across Japan and Korea—covering language, compliance, and booking.

Consumer Brands

Consumer Brand Market-Entry Readiness

A readiness checklist for consumer and beauty brands before funding paid acquisition in competitive Japan or Korea categories—covering margin, channels, and CS.