Glossary

Localization

Localization is the process of adapting marketing content, products, and services to fit the cultural, linguistic, and regulatory context of a specific target market.

In the Context of Japan-Korea Marketing

Localization goes beyond translation. It includes adapting the value proposition, information order, proof, channel conventions, customer support, and regulatory review for the target market.

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Related Terms

Cross-Border Marketing

Cross-border marketing refers to marketing strategies and campaigns designed to promote products or services across national borders, typically requiring localization for different languages, cultures, and regulatory environments.

Ad Creative

Ad creative refers to the visual and textual elements of an advertisement, including images, videos, headlines, body copy, and calls to action.

Landing Page Optimization

Landing Page Optimization (LPO) is the process of improving landing page elements such as headlines, copy, images, forms, and CTAs to increase the percentage of visitors who convert.

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