Glossary

UTM Parameters

UTM parameters are tracking tags added to URLs that separate traffic and conversions by campaign, medium, and source.

In the Context of Japan-Korea Marketing

With many markets, languages, and media in cross-border work, standardizing UTM conventions up front keeps data consistent.

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Related Terms

Attribution is the process of identifying which marketing touchpoints (ads, emails, organic search, etc.) contributed to a customer's decision to convert.

Conversion Tracking

Conversion tracking measures goal actions — purchases, inquiries, sign-ups — via tags, pixels, or APIs.

First-Party Data

First-party data is information gathered directly from a brand's own audiences (site, app, CRM), owned and consent-based.

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