Glossary

CPM (Cost Per Mille)

CPM (Cost Per Mille) is the cost of 1,000 ad impressions, an efficiency metric for reach- and awareness-focused campaigns.

In the Context of Japan-Korea Marketing

Use CPM at the awareness stage and CPA at the conversion stage. It is common for comparing display, video, and social impression campaigns.

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Related Terms

CPC (Cost Per Click)

CPC (Cost Per Click) is the amount paid each time an ad is clicked, calculated as total ad spend divided by clicks.

Brand Awareness

Brand awareness is the degree to which consumers recognize or recall a brand, measured as aided recognition and unaided recall.

CTR (Click-Through Rate)

Click-Through Rate (CTR) is the percentage of people who click on an ad or link after seeing it, calculated by dividing clicks by impressions.

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