How do you handle food labeling and claims?

We adapt messaging to local food labeling rules and flag restricted claims for your reviewer; we never present unverified health claims.

Which channels work for F&B entry?

We prioritize discovery and trial-driving channels locally (search, social, marketplace, sampling) based on the product and segment.

Can you support both retail and D2C?

Yes — we align retail and marketplace presence with owned D2C so they reinforce each other.

Food and beverage

Food and beverageJapan and Korea distribution entry

Packaged food, condiments, snacks, and specialty beverages entering Japan or Korea through retail distribution or direct e-commerce. Regulatory compliance, distributor relationships, and channel economics are diagnosed before activation.

Amazon JPMarket KurlyCoupangNaver ShoppingDon Quijote (offline)

Entry requirements

Local food safety and labeling regulations confirmed (MHLW in Japan, MFDS in Korea)
Inventory, logistics, and returns process in place
Local-language buyer proposal and sales contact designated
Target channel (offline distribution or e-commerce) decided

Key barriers

Strict local food ingredient and labeling regulations
Conservative distribution hierarchies (vendor to wholesaler to retailer)
Shelf space acquisition and initial awareness for new brands

RIVACTA execution approach

01Import regulatory compliance check and labeling localization guide
02B2B buyer outreach and trade event support
03E-commerce product page optimization and review acquisition

KPI framework

01
Qualified buyer and distributor demand
02
Sample-to-order and listing-to-reorder conversion
03
Acquisition cost against per-account contribution margin
04
Reorder rate and account retention

Growth methods we apply

Engine 01

Market Intelligence

Engine 02

Localization

Engine 05

Paid Marketing

Engine 06

Lead Generation

Frequently Asked Questions

How do you handle food labeling and claims?: We adapt messaging to local food labeling rules and flag restricted claims for your reviewer; we never present unverified health claims.
Which channels work for F&B entry?: We prioritize discovery and trial-driving channels locally (search, social, marketplace, sampling) based on the product and segment.
Can you support both retail and D2C?: Yes — we align retail and marketplace presence with owned D2C so they reinforce each other.

Regulatory notice

Under Japanese law, this industry is subject to strict licensing requirements and advertising-expression rules. Before contracting, RIVACTA reviews license and permit evidence, advertising expression, and any past administrative actions. Final responsibility for expression rests with the advertiser.

Labeling obligations and health-claim expressions under the Food Labeling Act, the Food Sanitation Act, and the Health Promotion Act are reviewed individually.

Client Acceptance Policy · Services we do not support

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