Strategy

A practical comparison of Yahoo! JAPAN and Google Japan for paid search, including inventory, intent, measurement, and testing conditions.

A practical framework for allocating and reviewing ad spend between Japan and Korea using agreed measurement windows and business constraints.

How brands entering Japan or Korea earn visibility in ChatGPT, Perplexity, Gemini, and Naver CUE:—covering structured content, citations, and entity consistency.

Beauty, medical, and competitive consumer categories carry premium click costs in Japan and Korea. A framework for setting budgets where every click is expensive.

How foreign brands should sequence Naver and Google when entering Korea — by audience, intent, and budget rather than platform loyalty.

A practical framework for choosing between Rakuten Ichiba and Amazon Japan based on brand control, loyalty, fees, and fulfillment.

Why lifetime value, not a low CPA, should anchor acquisition budgets when entering Japan or Korea.

Inventory, pricing, and promotion planning aligned to Qoo10's Mega Wari sale cycles.

Search-engine mix, Japanese keywords, and content localization principles for the Japanese market.