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Market Trends
Market signals and category shifts shaping the Japan-Korea opportunity.
Latest articles
Market Trends
8 min readJapan-Korea Consumer Trends to Watch in 2025
An analysis of emerging consumer behaviors in Japan and Korea, including social commerce growth, AI-driven personalization, and shifting platform preferences.
2024-10-28Read
Market Trends
8 min readPayment Habits Decide Conversion: Korea vs Japan
Differences in payment methods between Korean and Japanese shoppers, and checkout localization.
2026-04-29Read
Market Trends
8 min readDifferences in the Japan vs Korea Social Platform Landscape
Social platform usage patterns and content-strategy differences between Korea and Japan.
2026-04-21Read
Market Trends
8 min readEntertainment IP in Japan: Turning Fandom into Official Commerce
Korean entertainment IP — webtoons, K-pop, and games — already has a huge Japanese fandom. The gap RIVACTA closes is converting that engagement into official licensed commerce.
2026-08-12Read
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