The short answer
Choose a paid market diagnostic when demand, contribution margin, operations, or measurement still needs a decision. Choose managed execution when the customer path and operating ownership are already validated.
Marketing execution fits when the company has an approved channel and customer path. A paid market diagnostic fits when the team must still decide which offer, channel, and operating conditions deserve investment. If demand, compliance ownership, contribution margin, local support, or measurement remains open, diagnose before signing an execution scope.
Do not choose by sector-wide ad-spend averages or promised post counts. Separate unresolved management decisions from executable work, then state who owns each step from discovery to inquiry or product page, conversion, support, and recognised revenue.
JETRO's market-entry guidance separates entry-form decisions and market research from legal and tax procedures. Advertising execution cannot replace those decisions, and regulated claims must be reviewed by the client's responsible owner or designated specialist.
Google Ads likewise requires advertisers to define valuable conversion actions such as purchases, sign-ups, calls, or offline outcomes. Agree the conversion event, data owner, contribution margin, and stop rule before media starts.
RIVACTA's Fit Call is a 30-minute pre-contract mutual-fit check; it includes no research, diagnosis, strategy, or deliverable. Analysis starts only after a paid Market Diagnostic contract: 2–4 weeks at ¥300K–¥500K. Approved execution is contracted separately as a Managed Engagement at ¥800K–¥1.5M per month.
Paid market diagnostic vs managed execution
Use the current state of the business—not a generic agency label—to choose the contract.
| Criterion | Paid Market Diagnostic | Managed Engagement |
|---|---|---|
| Purpose | Decide what deserves investment | Operate an approved scope |
| Required inputs | Demand, economics, operations, and measurement evidence | Approved channels, budget, assets, and internal owner |
| Deliverables | Scorecard, 90-day priorities, Go / Conditional Go / No-Go | Channel plan, assets, operations, and reporting |
| RIVACTA price and term | 2–4 weeks · ¥300K–¥500K | ¥800K–¥1.5M per month |
| Precondition | Critical decisions remain open | Demand, path, and operating ownership are validated |