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Medical Beauty

Insights for medical beauty and aesthetics brands expanding between Japan and Korea.

Latest articles

Medical Beauty

11 min read

Acquiring International Patients for Aesthetic & Dermatology Clinics

Why patient acquisition is one of the highest-spend categories in cross-border marketing, and how clinics turn high-CPC search demand into booked consultations.

2026-06-01Read

Medical Beauty

10 min read

Medical Beauty: The Japanese Patient Journey and Regulation

Consideration-journey design and medical advertising rules in aesthetic patient acquisition in Japan.

2026-04-07Read

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Platform Guide

Step-by-step guides to the platforms and tools that power Japan-Korea cross-border marketing.

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Market Trends

Market signals and category shifts shaping the Japan-Korea opportunity.

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Strategy

Frameworks and playbooks for building a cross-border growth plan.

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Compliance

Advertising policies, data rules, and regulatory guidance for cross-border campaigns.

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