The short answer
Assess six conditions before launch: demand, home-market proof, compliance ownership, local customer path, operating capacity, and measurement. If a critical condition is open, fix it before scaling acquisition.
A localized website does not prove market-entry readiness. Six conditions must hold together: target-market demand, home-market proof, named compliance and operating owners, a local customer path, fulfilment capacity, and measurable commercial outcomes.
Demand without local support creates operational risk as acquisition grows. Strong operations without a local reason to choose the offer means positioning—not media—is the first bottleneck.
Mark every condition as confirmed, conditional, or unverified. Assign an owner, evidence source, and due date to every open condition; the action behind the score matters more than the number itself.
The result can be Go, Conditional Go, or No-Go. The first 90 days should address no more than three constraints rather than opening every channel at once.
This article explains evaluation criteria; it does not provide a company-specific diagnosis. RIVACTA's Fit Call is a 30-minute pre-contract mutual-fit check with no research, diagnosis, strategy, or deliverable. A company-specific Scorecard and 90-day priorities are delivered only after a paid Market Diagnostic contract: 2–4 weeks at ¥300K–¥500K.
Six readiness conditions and the evidence required
Review critical unknowns and ownership before calculating an overall score.
| Condition | Evidence to review | Unverified signal |
|---|---|---|
| Target-market demand | Search, inquiry, purchase, or partner response | Market size without customer evidence |
| Home-market proof | Validated offer, price, and contribution margin | Unclear buyer or sellable offer |
| Compliance ownership | Named owner for labels, ads, imports, or regulated claims | No final approver |
| Local customer path | Local-language page, product, inquiry, and conversion path | No owner or next step after the click |
| Operating capacity | Inventory, booking, cancellation, return, and local support | No owner for increased acquisition volume |
| Measurement | Source to qualified lead, contract, and contribution revenue | Impressions and clicks disconnected from revenue |