The short answer
Assess six conditions before launch: demand, home-market proof, compliance ownership, local customer path, operating capacity, and measurement. If a critical condition is open, fix it before scaling acquisition.
A localized website does not prove market-entry readiness. Six conditions must hold together: target-market demand, home-market proof, named compliance and operating owners, a local customer path, fulfilment capacity, and measurable commercial outcomes.
Demand without local support creates operational risk as acquisition grows. Strong operations without a local reason to choose the offer means positioning—not media—is the first bottleneck.
Mark every condition as confirmed, conditional, or unverified. Assign an owner, evidence source, and due date to every open condition; the action behind the score matters more than the number itself.
The result can be go, conditional go, or no-go. The first 90 days should address no more than three constraints rather than opening every channel at once.