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Platform Guide

Step-by-step guides to the platforms and tools that power Japan-Korea cross-border marketing.

Latest articles

Platform Guide
12 min read
Naver Ads in Korea: Entry Requirements, Measurement, and Economics

What overseas brands should verify before using Naver Ads in Korea: campaign type, shopping eligibility, conversion measurement, and post-return economics.

2024-11-15Read
Platform Guide
14 min read
LINE Marketing in Japan: Official Account, Ads, and Landing Roles

Separate the roles of 2026 LINE Yahoo Ads, a LINE Official Account, and Japanese inquiry, booking, or commerce destinations.

2024-09-20Read
Platform Guide
11 min read
Getting Started with Kakao Advertising

A beginner-friendly guide to Kakao Moment ads, Kakao Talk Channel marketing, and targeting options for reaching Korean consumers.

2024-08-18Read
Platform Guide
13 min read
Marketplace Launch Readiness for Japan and Korea: Seller, Listings, Operations

A readiness sequence for seller eligibility, account review, product data, import responsibilities, inventory, returns, local-language support, settlement, and data access.

2026-04-15Read
Platform Guide
10 min read
Yahoo! JAPAN Ads Guide: How It Differs from Google

The characteristics of Yahoo! JAPAN search and display ads, and how to run them versus Google.

2026-01-20Read
Platform Guide
9 min read
LINE Official Account CRM in Japan: Inquiry-to-Booking Measurement

An operating and measurement model connecting friend source, inquiry, consultation, booking or purchase, and recognized revenue in Japan.

2026-02-03Read
Platform Guide
10 min read
Rakuten Ichiba Store Operations: The Basics

Rakuten Ichiba's store model, points economy, and Super Sale operations.

2026-03-04Read
Platform Guide
9 min read
Entering Korea with Naver SmartStore

How Japanese brands run a SmartStore tied to Naver search and shopping.

2026-03-18Read

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