The short answer
Go requires demand, a local reason to choose, viable contribution margin, named owners, and a measurable path. Open dependencies mean conditional go; guarantees, compliance refusal, capacity gaps, or missing data mean hold or no-go.
A large market is not a go signal by itself. A go decision requires a reason local customers will choose the offer, contribution margin that can absorb acquisition, named compliance and operating owners, and a measurable conversion path.
Conditional go means the opportunity appears viable but a dependency remains. Give every open importer, label, support, return, or approval condition an owner and deadline.
No-go or hold signals include weak home-market proof, guaranteed-outcome demands, refusal of compliance review, insufficient margin, no operating capacity, or no data access. Changing channels does not fix these conditions.
Document the evidence that would change the decision. Clear re-entry criteria turn a hold into a managed decision rather than indefinite delay.