The short answer
Support readiness means named owners, response standards, escalation, returns or cancellation rules, aftercare, and records. If the team cannot absorb more demand, acquisition should not scale.
Localized acquisition cannot compensate for unprepared local support. Language ability is only one condition; ownership, response standards, exception handling, and consistent records determine whether demand converts safely.
Separate first-line support from final decision owners. Document escalation for pricing, delivery, returns, bookings, regulated questions, and complaints. Professional or clinical judgment must move to the named qualified owner.
Measure resolution time, repeat-contact rate, conversion, and cancellation or return reasons—not response speed alone. A fast inaccurate answer creates downstream cost.
Do not scale acquisition beyond the team's support capacity. Excess demand without fulfilment creates queues and dissatisfaction rather than durable revenue.