GuidePlatformsPractical guide

Marketplace Onboarding Guide

A step-by-step guide to getting approved and live on Japan and Korea's major marketplaces, from documentation to first-90-day review velocity.

Overview

01

Approval and data readiness

Prepare business registration, category certifications, ingredient and labeling disclosure, and platform-specific image and product-data specs before planning media. Each marketplace approves accounts and listings on its own terms.

02

Fulfillment and review velocity

Decide local stock versus cross-border shipping based on the platform's delivery expectations, and plan first-90-day promotion, sampling, and local-language customer service to build ratings early.

03

Plan the first 90 days

Map launch promotion, sampling, review and Q&A response, and inventory cadence before going live — early ratings and answered questions compound faster than paid traffic on these platforms.

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