Overview
01
Localize the proposition
Adapt the problem statement, proof, objections, terminology, disclaimers, and call to action for the target customer rather than translating the source copy word for word.
02
Review production readiness
Check format specifications, mobile legibility, rights, disclosure, regulatory claims, landing-page continuity, and local customer-support capacity.
03
Test, then iterate
Run bounded creative tests with one variable at a time, refresh assets before fatigue sets in, and keep ad and landing-page messaging consistent so the journey does not break at the click.