Overview
01
Validate before expansion
Confirm demand, offer fit, channel access, regulatory ownership, unit economics, fulfillment, and customer support before committing to broad acquisition.
02
Sequence the work
Move from fit review to a bounded diagnostic, then execute only the priorities supported by evidence and available operating capacity.
03
Decide on evidence
Tie each next step to a clear gate: continue when evidence supports it, pause when it does not, and expand only after unit economics and operations can sustain more volume.