Overview
01
Commercial readiness
Confirm target customer, local-language offer, contribution margin, inventory or service capacity, and the owner responsible for the target market.
02
Launch controls
Document platform access, tracking events, approval steps, customer support, returns or cancellation rules, and the conditions for pausing the test.
03
Stop and scale criteria
Before launch, agree the evidence that would justify continuing, pausing, or scaling — and the maximum loss you will accept while learning. Decisions follow the agreed window, not short-term swings.