ChecklistMedical BeautyPractical guide

Medical Beauty Patient Acquisition Readiness

A readiness checklist for aesthetic and dermatology clinics before investing in high-CPC patient acquisition across Japan and Korea—covering language, compliance, and booking.

Overview

Funnel readiness

Confirm native-language inquiry ownership, response-time targets, a transparent consultation flow, pricing-context handling, and aftercare before increasing media spend on premium clinic keywords.

Compliance and trust

Verify medical advertising compliance for the target market, credible credentials and review handling, and consistent information across search, map listings, messaging, and the booking page.

Measurement and aftercare

Track the path from native-language inquiry to booking, treatment, and repeat visit, and treat aftercare as an acquisition channel — satisfied patients drive referrals that lower effective acquisition cost.

Related resources

Checklist

Cross-Border Launch Checklist

A step-by-step checklist covering everything you need before launching ads in Japan or Korea. From platform setup to creative localization.

Resources

Guide

JP & KR Ad Platform Guide

A channel-selection guide for Google Japan, Yahoo! JAPAN, Naver, Kakao, LINE, and major marketplace touchpoints.

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Template

Budget Planning Template

A planning framework for separating and reviewing cross-border spend across platforms, markets, and operating costs.

Resources

Put this into action

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