ChecklistCompliancePractical guide

Regulatory Readiness Guide

What to confirm about advertising claims, product labeling, and category rules before spending media in Japan or Korea—covering cosmetics, food, health, and medical categories.

Overview

01

Claims and labeling

Map every product and advertising claim to the rules of the target market—Japan's 薬機法 and 景品表示法, or Korea's MFDS (식약처) food and functional-health labeling—and remove or substantiate claims before production.

02

Ownership and review

Name one reviewer accountable for regulated claims per market, and confirm import, customs, and category certification dependencies before committing to acquisition spend.

03

Confirm rules by category

Cosmetics, food, health-functional, and medical categories each carry different claim and labeling rules. Confirm the exact rule set for your category in the target market before producing creative.

Need personalized guidance?

Our team can create a custom strategy tailored to your brand, market, and goals.