Overview
01
Claims and labeling
Map every product and advertising claim to the rules of the target market—Japan's Pharmaceutical and Medical Device Act and Act against Unjustifiable Premiums and Misleading Representations, or Korea's MFDS food and functional-health labeling—and remove or substantiate claims before production.
02
Ownership and review
Name one reviewer accountable for regulated claims per market, and confirm import, customs, and category certification dependencies before committing to acquisition spend.
03
Confirm rules by category
Cosmetics, food, health-functional, and medical categories each carry different claim and labeling rules. Confirm the exact rule set for your category in the target market before producing creative.