Overview
Record seven budgets separately
Separate diagnosis, partner fees, media, localization and production, compliance and expert review, logistics or patient operations, and internal staffing and local-language support.
Set the ceiling from contribution margin
For commerce, deduct discounts, fees, cost of goods, fulfillment, returns, and support. For medical services, deduct cancellations, payment, consultation, and aftercare costs. Use the remainder to set CAC and partner-fee limits.
Name owners and evidence
Give each budget an approver, calculation source, source system, and operating currency. Pause media if compliance, inventory, returns, aftercare, or local-language support has no owner.
Define continue, hold, and stop rules
Agree on the 90-day KPI, maximum loss, review date, scale condition, and stop condition before launch. Approve the next budget from observed margin and operating data, not an industry average.