Overview
01
Budget structure
Separate media spend, production, localization, tools, marketplace fees, partner fees, tax, and contingency instead of treating them as one advertising line.
02
Decision rules
Record the test period, maximum loss, approval owner, evidence threshold, and allowed budget change before spending begins.
03
Currency and seasonality
Plan cross-border spend in the operating currency and account for JPY/KRW exchange movement and local seasonality (sales events, holidays) so month-to-month comparisons stay meaningful.