The short answer
Choose Naver Power Link, Shopping Search, or Brand Search by objective and eligibility. Before launch, overseas brands need a Korean customer path, conversion measurement, inventory, returns, support, and post-fee economics.
Before an overseas brand starts Naver Ads in Korea, confirm the Korean offer, landing page, purchase or inquiry measurement, inventory, returns, and Korean-language support. Buying ads does not by itself prove Korean demand or viable channel economics.
Naver's advertiser documentation separates Power Link for site visits, Shopping Search Ads for products listed in Naver Shopping, and Brand Search Ads for brand-related demand. Select only the campaign type that matches the objective and eligibility requirements instead of launching every format.
Shopping Search Ads use product or catalogue information registered in Naver Shopping and charge by click. Prepare Korean product attributes and claims, price, delivery, returns, inventory, customer support, and a named store operator before media spend.
Do not judge performance by CTR alone. Define a purchase or qualified-inquiry conversion, configure conversion tracking, and reconcile ad reports with settlement and CRM data. Commerce decisions require SKU contribution after discounts, selling and payment fees, fulfilment, returns, and support.
The Fit Call is a 30-minute pre-contract mutual-fit check with no research, strategy, or deliverable. Campaign choice, the Korean customer path, allowable media spend, and a 90-day priority plan are analyzed only after a paid Market Diagnostic agreement: ¥300K–¥500K over 2–4 weeks. Managed Engagement is ¥800K–¥1.5M per month when execution is approved.