Marketplace Launch Readiness for Japan and Korea: Seller, Listings, Operations

Seller paths differ by platform. Rakuten publishes conditions for Korean companies, Amazon Japan specifies business, identity, payment, and bank information, and Qoo10 requires seller registration and settlement-document approval. Coupang provides a Japanese Global Selling route, while NAVER Smart Store documents an overseas-business seller type. Recheck current country, document, and settlement eligibility in the application flow.

Account approval does not replace import or product authorization. Japan Customs requires an import declaration and any approval required by other laws before import permission. In Korea, separate the importer, customs, category, Korean labeling, claim, and licensing responsibilities. The client's responsible owner or designated specialist makes the final compliance decision.

The pre-launch operating sheet should record localized SKU names and details, price, stock location, dispatch promise, tracking, cancellation, returns and refunds, local-language support ownership, settlement timing, and access to platform data. Channel selection and post-fee contribution margin belong in separate decisions, not in a generic platform ranking.

A Fit Call is a 30-minute pre-contract fit check with no research, diagnosis, strategy, or deliverable. Marketplace readiness and the 90-day operating priority are analyzed only after a paid Market Diagnostic agreement.