Market Diagnostic
Before execution, start with diagnosisJapan–Korea Market Diagnostic
Entering Japan or Korea begins with data, not prediction. Over 2–4 weeks, the paid diagnostic assesses demand, competitive structure, channel priorities, regulatory dependencies, and operating readiness, then delivers a 90-day decision and execution roadmap.
Why diagnostic
- Spending on advertising before understanding market demand and competitive structure only increases cost
- Japanese regulations (pre-review of medical advertising, the Pharmaceuticals and Medical Devices Act, patient acquisition registration, and more) carry risk from the entry stage onward
- Without data-driven channel priorities and budget allocation, you cannot interpret execution results
- The diagnostic output becomes the baseline for all subsequent execution, making KPI interpretation possible
Diagnostic Scope
Diagnostic scope
The diagnostic runs across four pillars. We adjust the scope to your situation and objectives.
Market demand analysis
We analyze demand size, growth rate, seasonality, and the purchase journey of the target market with data.
Competitive structure analysis
We map the positioning, channels, budget levels, and strengths and weaknesses of key competitors.
Channel priorities and budget model
We present channel-by-channel priorities and a budget allocation model across SEO, GEO, advertising, and influencers.
Regulatory risk assessment
We evaluate readiness against Japan's industry-specific regulations, including medical advertising, the Pharmaceuticals and Medical Devices Act, food labeling, and patient acquisition registration.
Deliverables
- Market and competitive analysis report
- Channel priorities and budget model
- Localization gap report (brand, content, channels)
- Regulatory compliance checklist
- 90-day execution roadmap
Timeline
Timeline
The diagnostic proceeds in stages over 2–4 weeks, with interim deliverables shared at the end of each stage.
- WEEK 01
Current-state review and data collection
Based on what we confirmed in the Fit Call, we organize your current marketing assets, budget, and objectives, then begin first-round data collection.
- WEEK 02
Market, competitive, and regulatory analysis
We analyze market demand, competitive structure, and regulatory requirements, and evaluate channel-by-channel opportunities.
- WEEK 03
Strategy draft and validation
We consolidate channel priorities, the budget model, and localization gaps, then run a validation workshop with your team.
- WEEK 04
Final report and roadmap
We deliver the diagnostic report and 90-day execution roadmap, and discuss whether to proceed to the next stage.
Pricing
Diagnostic fee
¥300K–¥500K
2–4 weeks · one-time
The diagnostic is a one-time paid service. Even if you do not proceed to Managed Engagement (monthly execution), the diagnostic deliverables remain your asset.
- All diagnostic deliverables (report, checklist, roadmap)
- Validation workshop included (2 online meetings)
- Q&A support for 30 days after the diagnostic
The diagnostic is an independent one-time service. Managed Engagement scope and fees are agreed separately afterward.
Objection Handling
Why invest in the diagnostic
- Can we skip the diagnostic and start executing directly?
- You can. But without knowing market demand, competitive structure, and regulatory risk, a large share of your budget becomes experimentation cost. The diagnostic replaces that experimentation cost with an investment that becomes the baseline for all later execution.
- What if the diagnostic results fall short of expectations?
- The diagnostic is not a sales precondition. If the results indicate the timing is not right for entry, that conclusion itself is money your company saved. Whether to proceed is your decision.
- Other agencies offer a free diagnostic. Why not you?
- Most free diagnostics are a bridge to selling execution work. RIVACTA's diagnostic is an independent one-time service: the deliverables remain your asset regardless of whether you execute with us.
- Why does the diagnostic cost what it does?
- The fee includes market, competitive, and regulatory analysis, validation workshops, and the 90-day roadmap. Managed Engagement is proposed separately based on the execution scope identified by the diagnostic.
FAQ
- Which industries does the diagnostic cover?
- Established companies entering Japan or Korea, especially medical beauty, beauty, consumer brands, food and beverage, franchise, and content IP. Category-specific operating and regulatory dependencies are included in scope.
- Will our information be disclosed externally during the diagnostic?
- When confidential information is required, we agree the NDA scope before materials are shared. Deliverables are sent only to the agreed recipients.
- What language is the diagnostic conducted in?
- We confirm the working and deliverable languages during the Fit Call. Korean, Japanese, and English support and any translation requirements are stated in the diagnostic scope.
- Are we required to proceed with Managed Engagement after the diagnostic?
- No. The diagnostic is an independent one-time service. Based on the results, you may execute internally or work with another partner.
Start with a 30-minute Fit Call
Share your current situation in a no-cost Fit Call, and we will tell you honestly — starting with whether you need a diagnostic at all.