The short answer
Inbound tourism marketing is about being found at the pre-visit search-and-consideration stage. Balancing OTA reliance with direct booking, plus multilingual content, drives results.
Travelers gather information via search, reviews, and maps before visiting. A multilingual site and exposure on map and review platforms are the start of discovery.
OTAs offer wide reach but come with commissions and limited customer data. Grow direct-booking channels too to secure margin and a repeat-visit base.
Lodging is subject to permit and disclosure rules such as the Hotel Business Act and Private Lodging Business Act. Confirm advertising expression and operating requirements in advance.