The short answer
Before launch, confirm market roles, labels, claims, advertising, data handling, and approval records. Qualified reviewers—not the marketing partner—must own legal, regulatory, or clinical judgment.
In medical, cosmetics, food, and alcohol categories, discovering a compliance gap during platform review is too late. Confirm product or service classification, required market roles, labels and claims, advertising expressions, personal data handling, and approval records during diagnosis.
Name the qualified person who owns legal, regulatory, or clinical judgment. A marketing partner should operate within approved boundaries rather than replace that judgment.
A prohibited-word list is not enough. Price, efficacy or function, comparison, reviews, ingredients, risks, and limitations must remain consistent across product pages, ads, and support scripts.
Record the approved version, reviewer, date, and evidence, then review again when content changes. Requirements vary by category and operating structure, so this checklist does not replace qualified advice.